Gameplan was developed by Learn2Esport, a Swedish EdTech company, with the mission to enable people to grow both personally and professionally through esports and empower them with 21st-century skills. The company was founded by esports (and traditional sports) veterans in 2016 who champion learning with esports in a formal educational setting. Since its launch, the company has supported schools, teachers, and students in Sweden and countries across the EU, UK, and North America.